Marketing Specialist

Hayward Flow Control, a division of Hayward Industries (NYSE "HAYW"), is a leading manufacturer of industrial thermoplastic valves, actuators, filters, strainers, pumps, bulkhead fittings and controllers for use in water & wastewater treatment, chemical processing, aquatics, and many other industrial process applications. Hayward Flow Control is an ISO 9001:2015 Certified manufacturer.    

With a rich history in thermoplastics manufacturing, Hayward Flow Control has been a leader in the industrial flow control sector for over 100 years, renowned for our commitment to quality, innovation, and customer success. We are looking for a passionate and driven individual to join our marketing team and contribute to our continued growth.

We are seeking an adaptable Marketing Specialist to join our dynamic team in Clemmons, NC. This is a fantastic opportunity for an early-career marketer who is eager to become a multi-disciplined marketing professional. The ideal candidate will be a proactive all-rounder who thrives on managing a variety of marketing and communications projects, with a strong emphasis on tactical digital execution. Under the guidance of the Senior Marketing Manager, you will play a key role in bridging our traditional marketing efforts with modern strategies, empowering our sales team and enhancing our brand's footprint across both digital and analog marketing channels.

• Support the planning, execution, and management of general marketing and communications projects from start to finish.
• Develop and maintain sales enablement & marketing materials for field Sales Teams to enhance their effectiveness.
• Interface with Product and Sales Management to create and produce new product sales tools.
• Ensure all marketing materials adhere to established branding guidelines, maintaining a high standard of quality and a consistent creative feel.
• Collaborate with cross-functional teams, including sales, product development, and senior leadership, to align marketing initiatives with business objectives.
• Create, schedule, and manage engaging collateral and content across our traditional and digital media channels, ensuring consistency with our brand voice and strategy.
• Assist in tracking and analyzing the performance of marketing campaigns to identify areas for improvement and report on key metrics.

Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of professional experience in a marketing role. (Exceptional candidates with a strong track record of relevant internships during college will also be considered).
• Demonstrable understanding of core marketing principles and multiple marketing channels with attention to detail.
• Professional working proficiency in Adobe Creative Suite with skilled level desktop publishing abilities using MAC OS platform.
• Excellent written and verbal communication skills, with the ability to craft compelling copy.
• A strong creative eye, with an understanding of branding and visual communication principles.
• A self-starter attitude with a genuine hunger to learn, adapt, and grow across multiple marketing disciplines.
• Occasional travel may be required. Up to 10% of travel.

Preferred:

• Strong business acumen and the confidence to comfortably and professionally interact with senior leaders daily.
• Professional experience in a manufacturing or B2B industry setting.
• Working knowledge of CRM and marketing automation platforms (e.g., Salesforce, Salesforce Marketing Cloud, etc.).
• Bi-lingual skills (fluent in written and verbal Spanish) is a plus
• Experience with video content creation or editing for platforms like YouTube.

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