Western Sales Manager

Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment and outdoor landscape lighting at our company owned facilities. Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, and Rhode Island as well as Canada, Spain, France, Australia, and China. This position is based in the West Coast. 

The West/SouthWest District Sales Manager for the Hayward Specialty lighting division is a key position that is responsible for executing the selling efforts for 2 business units within the Hayward Organization, J&J Electronics Pool/Spa/Fountain Lighting and Sollos Outdoor Landscape Lighting. This individual will be calling on the Landscape and Irrigation (L&I) channel as well as the Pool Products channel for Hayward. This individual will be responsible for converting new dealers to the brand, retaining a dealer base and supporting our wholesale distributors who supply Hayward product to the trade. This role works side by side with the broader Hayward pool team as a brand specialist and will work alongside our outside independent sales firms representing our selling efforts into the Landscape channel. This position manages a large geographic region in the Western US and requires a person willing to travel and manage two different market channels.

· Drive market penetration of the products and gain market share working side by side in field with outside sales professionals calling on existing and prospective customers.

· Works with the Hayward outside sales team to drive sales of J&J Electronics and Sollos Landscape Lighting into the Pool and Spa channel.

· Represents company at trade shows and trade association meetings to promote product.

· Functions as liaison between customer service department, technical service, engineering and other departments as appropriate.

· Personally, conducts sales activities with large accounts and must be comfortable in dealing with people from the workforce to the board room.

· Reviews and analyzes sales reports and statistics to address support needs and facilitate opportunities for growth.

· Conducts and reviews market analyses to determine customer demand, volume potential, price position, and assists in developing sales campaigns.

· Represents company at trade shows, industry events, and trade association meetings to promote product.

· Executes a planned sales strategy, to maximize return from the accounts and to meet the sales quotas established for the division.

· Develops and maintains a comprehensive list and profile of key accounts and contacts (direct and indirect).

· Functions as a product specialist training other sales team members on selling techniques and product knowledge related specifically to the division. · Works with the marketing department to support efforts in market identification, size, sales channels, technical manuals and materials, trade literature and estimates as needed.

· Submits a monthly update of forecast for the projected gross sales for the business by region.

Capabilities/Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Education / Experience:

· Bachelor's degree (B.A.) from four-year college or university

· Minimum of 10 years related sales experience; or equivalent combination of education and experience.

· Knowledge of and experience in the landscape and irrigation industry is preferred.

· Personal computer skills and mechanical capability are essential.

· Must have strong planning and organizational skills.

· Demonstrated successful prior sales management.

Travel

· This is a field selling position and will require a minimum 75% travel