Communications Manager

Celebrating its 100-year anniversary, Hayward Holdings Inc. (NYSE “HAYW”) is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions at our company owned facilities. Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, and Rhode Island as well as Canada, Spain, France, Australia, and China. This position is based in Charlotte, NC and expected to work four days in office, one day remote.

We are seeking a proactive and creative Communications genius to join our team and support our Sr. Director of Communications in developing and implementing communication strategies that build trust, promote transparency and enhance employee engagement. You’ll be instrumental in message and story development, communications technology platforms, design, employee communications, effective change management, community relations and social media.

Communications Planning:

• Support communication strategies that align with Hayward’s mission, vision and values
• Manage logistics and support routine communication deliverables (i.e., Town Halls, org announcements, internal storytelling, leadership conference) to strengthen culture and deliver on company goals
• Develop and disseminate communications calendars
• Monitor communication tools/channels (e.g., Sharepoint sites, mailboxes, blogs, newsletters, etc.).

Content Creation and Distribution:

• Write, edit and review engaging content, including articles, presentations, videos, newsletters, digital signage, talking points and social media platforms
• Design in various platforms, like Canva, to produce materials
• Use storytelling to spotlight and recognize employees
• Manage (write and publish) employee portal content, infrastructure and improvement
• Develop and maintain distribution list / accounts for direct communications
• Ensure accuracy and clarity in all communications by following AP Style

Change Management and Employee Engagement Initiatives:

• Collaborate with HR and other departments to support change communication efforts
• Support engagement activities such as culture surveys and events, reinforcing open channels

Communications Standards:

• Establish and adhere to a communications standard and delivery model for the company to ensure consistency, quality and predictability of communications
• Create standard work as appropriate to maximize and promote best practice sharing

Collaboration with Cross-Functional and Regional Teams:

• Act as a liaison across departments, gathering insights and updates to create relevant communications
• Partner with regional teams to adapt messaging for cultural relevance and effectiveness.

Metrics and Analytics:

• Track and analyze the effectiveness of communication initiatives using metrics and feedback
• Recommend improvements to enhance the impact of our messaging.

What You’ll Bring

• Education: Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• Experience: 5+ years in internal communications, public relations, or a similar field. Experience with global or multicultural audiences is a plus.
• Communication Skills: Exceptional written and verbal communication skills with an ability to convey complex information in clear, engaging ways. Skilled in crafting messages that resonate with diverse audiences.
• Content Creation and Digital Media: Proficiency in creating content across digital channels, including social media, intranets, and other internal platforms. Familiarity with communication tools and analytics software is preferred.
• Collaboration and Inclusivity: Strong interpersonal skills and a track record of promoting respect, inclusivity and teamwork across various departments and regions.
• Organization and Detail-Oriented: Ability to manage multiple projects with excellent attention to detail and follow-through.
• Curiosity and Continuous Improvement: Eagerness to stay updated on communication trends and adapt strategies to meet evolving needs and challenges in the field of communications.

We celebrate diversity and are committed to creating an inclusive environment where all employees feel valued, respected, and supported. If you are excited to help build a workplace where everyone can thrive, we encourage you to apply. We welcome applicants from all backgrounds, experiences, and perspectives.

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