Marketing Specialist

Hayward Pool Products, a division of Hayward Industries, Inc. is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Headquartered in Charlotte, NC, Hayward designs, manufactures and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions.  For over 80-years, Hayward has been enhancing pool ownership by manufacturing cutting edge, advanced pool and spa equipment. Hayward listens to our customers’ needs and makes sure they are implemented during the design and manufacturing process.  The goal is to become the preferred brand of choice with every residential and commercial swimming pool and spa. This role is based out of Charlotte, NC. 

Position Overview:

We are looking for a Marketing Coordinator to join our growing Marketing team. The successful candidate for this position will be responsible for managing the Co-Op Marketing program, and support enhancing the Loyalty program. The right candidate will apply their talents at our progressive, growing company and enjoy advantages such as the opportunity for professional growth and a comprehensive benefits package.

Major Tasks and Responsibilities:

• Manage the Co-Op Marketing Program to grow Brand Awareness within the Pool industry through Trade partners
• Prepare weekly and monthly data/analytics/insights reports for the Loyalty program
• Support execution and reporting of digital marketing efforts for the Rewards Promo/Comm plan
• Provide member support for the Rewards Program

Key Qualifications:

• General understanding of digital marketing practices, content/copywriting with SEO, lead gen campaigns
• Must have strong computer, research, and analytical skills (Basic Excel skills required)
• Ability to work independently and/or within a team setting
• Good people skills as this role requires customer service, team player
• Ability to adhere to multiple deadlines and work with competing priorities
• Pool industry and loyalty program experience a plus

Education:

B.A. degree from an accredited college or university