Hayward Industries

  • Product Manager - Heating Products

    Job Locations US-TN-Nashville
    Posted Date 3 months ago(9/26/2018 11:52 AM)
    Job ID
  • Overview

    Hayward Product Managers are Global Product Line Business Managers responsible for strategically leading a technical, rapidly changing, multi-channel product line. They will have primary responsibility for growing both revenue and profit through strategic business and product management. This will include matrix management of cross-functional marketing, manufacturing, operations and engineering product and market development teams. Ultimately, the Product Manager is responsible for all successes and failures of the product line worldwide.  The position reports to the Vice President of Business Development.


    ·     Annually develops/updates rolling 3-year Product Line Business Plan, including top-line revenue, market share, product development, gross margin, operating income and strategies for achievement

    ·       Annually develops/updates 5-year Strategic Product Generation Plan, including new product development, research opportunities and product rationalization. Ties to 3-year Business Plan

    ·       Represents Hayward to the industry as the expert for all aspects of product line, ultimately establishing themselves and Hayward as the conspicuous Industry expert for the business.

    ·       Becomes product line “Voice of the Customer” representative to all internal Hayward departments

    ·       Researches, analyzes, and monitors financial, technological, and demographic factors to develop plans to maximize business opportunities. Develops marketing programs and plans that increase revenue, profit and share.

    • Monitors market changes and marketing needs, competitors’ product technology changes and manufacturing processes in order to recognize market opportunities for new and expanding products as well as identifying marketing weaknesses.
    • Leads product line marketing activity and development for the Domestic and International markets to optimize global opportunity. Develops budgets of all product line-related promotional marketing and sales plans. Determines the effectiveness and impact on the company and provides reports and presentations to management.
    • Manages sku rationalization of product line to minimize excess and obsolete inventory





    Business Reporting

    • Reports as follows exhibiting comprehensive insight and command of business performance including all financial metrics
      • Monthly Top-line Business Review
      • Monthly Field Response
      • Monthly POB Business Review with full P&L
      • Quarterly Market Share Report
      • Quarterly Competition Activity Report
      • Other business and product related reports as necessary




    • Develops and recommends pricing strategy for the product line which will result in maximizing profitability as measured by revenue, margin $’s and margin %
    • Maintains competitive price/discount matrix for price analysis
    • Maintains price list/terms of sale information.
    • Works closely with VP’s of Sales and Marketing developing special programs for product line.



    • Develops and maintains annual Budget and subsequent forecasts for all products.
    • Is responsible for forecast accuracy to establish goal. Monitors forecast and submits monthly reports of forecast accuracy.
    • Deliver market segmentation analysis; market trends and opportunity analysis


    New Product Development


    • Is the “champion” of all new product development of product line.
    • Team member for all product development projects for product line
    • Responsible for the successful on-time, on-budget launch of new products
    • Directly responsible for all Marketing deliverables of HDLS process, including Scoreboard, VOC, Project Request Document (PRD) and CAR
    • Develops/updates HDLS 5 year product plan
    • Champions new product idea generation supporting growth of the business
    • Responsible for internal and field training plan for product line



    MarCOM Support

    • In combination with Marketing Communications team, develops annual plan and budget for all marketing collateral, events and product-specific programs including advertising, literature and trade shows in context of overall sales strategy and budget.
    • Supports all Marcom efforts with timely direction or approval of product-specific collateral.


    • Minimum 5 years technical product management experience or 5 years product engineering experience with MBA
    • Bachelor’s degree in Marketing/Business Management or Engineering degree w/MBA
    • Extensive experience in new product development and introduction.
    • Project management experience.
    • Proven ability to lead cross-functional teams.
    • Strong business management and reporting skills
    • Solid understanding of marketing, engineering, and sales functions.
    • Excellent interpersonal and team building skills.
    • Strategic planning capability.
    • Construction industry related experience
    • Strong presentation skills with ability to communicate to sales, customers, and executive team.
    • Ability to lead without direct authority
    • Excellent communication skills.



      B.S. degree, MBA preferred




      Computer proficiency in Excel, MS Word, PowerPoint, MS Project, Digital Marketing a plus




      Position is based in Nashville, TN. Position requires 25%-35% travel. This includes travel to Hayward manufacturing facilities, R&D partners, trade shows and customers throughout the country.


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